Hilton HHonors Changes
||:: Late-Breaking News
(Posted: Feb 20, 2013)
Hilton HHonors made a number of changes to their loyalty program including adding additional tiers to their award chart, introducing high season awards and a fifth night free on award stays of five or more consecutive nights for elite members, effective March 28, 2013.
First, the new award chart. The program now has ten hotel categories compared to their previous seven categories plus a separate category for Waldorf=Astoria properties. Categories 4 through 10 will also have high season pricing.
The new categories are:
- Category 1 - 5,000 points
- Category 2 - 10,000 points
- Category 3 - 20,000 points
- Category 4 - 20,000 points (30,000 points high season)
- Category 5 - 30,000 points (40,000 points high season)
- Category 6 - 30,000 points (50,000 points high season)
- Category 7 - 30,000 points (60,000 points high season)
- Category 8 - 40,000 points (70,000 points high season)
- Category 9 - 50,000 points (80,000 points high season)
- Category 10 - 70,000 points (95,000 points high season)
With the changes, a handful of properties at the Category 1 level will now be less expensive. The 34 Category 1 properties will now require only 5,000 points instead of 7,500 points, about a 34 percent decrease. At the other end of the spectrum, 10 properties will fall into the Category 10 category and require between 70,000 points and 95,000 points, which represents between a 40 percent to 90 percent increase, depending on the season.
Properties that fall into Category 10 include aspiration properties such as the Hilton Bora Bora Nui Resort & Spa, Conrad Tokyo, Conrad Maldives Rangali Island and Grand Wailea.
Silver elite members and above will now receive a free night on stays of five nights or longer. Silver membership only requires four stays or 10 nights and is a complimentary benefit for Hilton HHonors co-branded credit cardholders so it's fairly easy to qualify for Silver to take advantage of the free night benefit.
Hilton HHonors new award structure is both more complicated and has a much higher price ceiling. Awards used to top out at 50,000 points and the highest priced hotels during high season are now 95,000 points, nearly double the original rate.
posted: Feb 20, 2013 at 5:13pm (MT)
Any clue if the AXON awards will still be available?
posted: Feb 24, 2013 at 4:02pm (MT)
I have been HHonors Gold for two years (was SPG Platinum for years before that), but between the new requirement for 20 qualifying nights for Gold status and the hiking of the new award structure, I think it will be time to find a new rewards program!
posted: Mar 10, 2013 at 9:39am (MT)
Diamond member for 2 years. Used Marriott before but they short changed me so I switched to Hilton. Now they are making it more expensive to use rewards, it's bye. Bye Hilton effective today. I have 220 stay a year and I have a bunch of reps that have as many stay. I'm switching them all!
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