(Program Reviews - Side by Side Comparison - Website Reviews)
Rated: July 2013- The JetBlue TrueBlue web site has a clean look and stays true to the airline’s blue theme with its two shades of blue. Orange tabs and a travel alert in an orange font draw attention to important areas of the site.
TrueBlue keeps the site simple and introduces the frequent flyer program with a brief description: “Join. Earn points. Get Rewards.” A few details about the program are highlighted on the main page, including no blackout dates, use points for any seat any time and award flights start at 5,000 points. Visitors who scroll to the bottom of the page are invited to click Continue to see the next section, How to start earning. They can also click the Start Earning icon at the top of the page or How to Earn from the menu on the left side of the page. There are basically two menus that are similar to each other and link to the same pages but use slightly different terminology. The left hand menu is more useful for members who are familiar with the program and just want to find information whereas the menu at the top of the page might be more useful to new members. Either way, members can easily find what they are looking for.
Our Partners lists all of JetBlue’s 20+ partners and members can search for partners by category, name and type.
A relatively new menu item on the left hand side of the page is Current Deals where members can view all of the current bonus offers and promotions. Underneath Current Deals is a tab for Badges where members can learn more about the upcoming program that allows members to earn recognition and awards for flying on JetBlue and completing JetBlue-related activities.
TrueBlue FAQs lists a comprehensive list of questions about all aspects of the program. You will need to click each question to reveal the answer. If you still have questions, you can read the entire terms and conditions, which are divided into 12 categories.
JetBlue TrueBlue also has an online community which can be found via the Community tab. Members can start a conversation or join in on popular discussions, such as suggestions of new routes, the JetBlue credit card, vacation destinations and travel tips. You will need to sign in to your TrueBlue account in order to post to the forums.
Members can search for roundtrip, one-way and multi-city flight awards online. The booking engine will show all possible flights available on the dates you want to fly and the lowest points for three days before and after the dates you entered so you can find the flights with the lowest point requirements. The taxes/fees are also included in the search results. Members can also click Dollars to view the cash cost of each flight.
JetBlue TrueBlue is a relatively small program, which means there isn’t a lot of information to squeeze into its pages. The simplicity of appearance and subdued use of color gives the site an elegant look and the booking engine is both quick and simple to use.