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WebFlyer Home > Programs > Ratings & Reviews

Ratings & Reviews

(Program Reviews - Side by Side Comparison - Website Reviews)

JetBlue trueBlue

(20 ratings)


This program was reviewed and rated by our editors in March 2013. Changes in the program past this date are possible, especially program partner information. We recommend you subscribe to the #1 source of frequent flyer information, Inside Flyer Magazine, to get the most current information possible.

Blue Skies

JetBlue's loyalty program, TrueBlue, has been a revenue-based program since November 2009. Members earn points based on the amount of money spent on flights instead of the distance flown. This makes the program more rewarding for high revenue travelers.

Passengers who go for the cheapest fares will build up points more slowly and when it comes time to redeem for awards, the best deals will be found during off-peak travel times. The points needed for an award flight are based on the published base fare at the time of booking for any given flight. One-way award flights start at 5,000 points.

JetBlue currently flies to 75 destinations in the U.S., Bermuda, the Caribbean, Latin America, South America and Mexico. There are currently over 11.5 million members in TrueBlue.



TrueBlue members earn up to six points per dollar spent--three points per dollar spent on the base fare plus three bonus points for booking directly on jetblue.com. Pay for your ticket with a JetBlue AMEX and you'll receive an additional two points per dollar spent, for a total of eight points per dollar spent.

And then there are bonuses for flying often or taking longer flights. Built into the program is a "Go Long Bonus". Members who take 10 one-way flights (minimum flight distance of 1,600 miles) in a calendar year will receive a bonus of 10,000 points. The program used to offer "Go Big" bonuses for reaching point earning thresholds but those were discontinued in 2012 and replaced with a "High Five Bonus". Members who fly three roundtrip flights or six one-way flights in 2013 will receive 5,000 bonus points.

TrueBlue members can also earn points through partnerships with hotels, car rental companies, online retailers, the JetBlue card from American Express and other partners.



The number of points required for an award flight is tied to the cost of the flight. One-way award flights start at 5,000 points and increase in 100-point increments. There are no blackout dates so you can redeem points for any seat at any time, but if you fly during high demand times, expect to pay more points. According to the fine print: "The number of points required for a particular flight is based on the published base fare at the time of booking, which depends on, among other things, the flight chosen and applicability of peak travel periods." TrueBlue is similar to Virgin America Elevate and Southwest Rapid Rewards, which are both revenue-based programs.

JetBlue Getaways vacation packages can be redeemed with a combination of cash and TrueBlue points. The amount of points and cash required for vacation packages are fixed and you can't redeem more points for a lower cash payment and points--only redemptions are not allowed. For example, travel packages that include roundtrip flights from New York City to St. Croix plus a four-night stay start at 38,900 points plus $321.75 per person.

Magazine redemptions are available starting at 500 points for a 12-month subscription.

Award flights are available on Hawaiian Airlines and members must call TrueBlue reservations to book a flight. A TrueBlue representative we spoke with said that an approximately $550 flight on Hawaiian Airlines would cost 42,500 points.

TrueBlue also partners with KULA Causes to give members the option to redeem their points and donate to over 2.5 million charities.

There are no upgrade awards available because JetBlue offers one class of service. There are also no car rental, hotel stay, auction or other types of award options.



JetBlue partners with American Airlines, Emirates and Hawaiian Airlines. TrueBlue members can earn (but not burn) points on American Airlines flights from New York (JFK) and Boston (BOS) to 15 international destinations, including Paris, London, Rome, Tokyo and Madrid. Point earning varies by route and class of service, ranging between 2,605 points and 8,100 points on roundtrip flights. Emirates is also an earn-only partner and members can earn between .5 and one point per mile flown on Emirates plus a 25 or 50 percent class-of-service bonus in business and first class.

TrueBlue members can earn and redeem points on Hawaiian Airlines. Members earn between 0.5 and 1.5 points for every two miles flown, depending on fare class. On a roundtrip flight between New York and Honolulu in economy class that earns one point for every two miles, members could earn 4,960 points.

Hilton and Marriott are partners of TrueBlue and members can earn one point per two dollars spent at Hilton hotels and one point for every one or two dollars spent at Marriott, depending on the hotel brand. Guests at The Cove Atlantis, Paradise Island, Bahamas can earn one point per dollar spent.

When using the JetBlue co-branded credit card by American Express, members can earn one point for every dollar spent on the card. Earn two points per dollar spent when purchasing JetBlue flights or Getaways vacation package. Cardmembers also earn 20,000 bonus points when spending $1,000 in the first three months as a sign-up bonus. As long as you use your card at least once every 12 months, your TrueBlue points will never expire. The card has a $40 annual fee, waived the first year. Santander issues a similar points-earning credit card for residents of Puerto Rico.

American Express Membership Rewards is a TrueBlue partner and Membership Rewards members can transfer 250 Membership Rewards points for 200 TrueBlue points.

Members living in Connecticut, Illinois, Maryland, Massachusetts, New Jersey, New York, Ohio, Pennsylvania and Texas can earn two points for every $1 spent on electricity provided by partner Energy Plus, plus 5,000 TrueBlue points after their second month of signing up for Energy Plus service.

JetBlue TrueBlue has an online shopping mall, ShopTrue, where members can earn between one to 10 points per dollar spent for shopping with over 800 brands. JetBlue also partners with Proper Cloth and members can earn 1,000 bonus points with first purchase and three points per dollar spent on all subsequent purchases. Additional retail partners include Gilt (1,000 bonus points and up to five point per $1 spent), FTD (10 points per dollar spent) and Laithwaites Wine (2,000 points with first order and five points per $1 spent on future orders).

Car rental partners include Hertz, Avis and Budget and members can earn up to 300 points per rental or one point per dollar spent plus discounts. Carmel Car offers up to 200 bonus points plus up to six points per dollar spent.

Members can earn six points per dollar spent on vacation packages with JetBlue Getaways and three points per dollar spent with TrueBlue Experiences. Earn 300 points each way when traveling with your pet through the JetPaws pet program.

TrueBlue participates in Points.com and members can trade points or miles from other loyalty programs into TrueBlue points, although you will lose a lot of the original value of your points or miles because of Points.com's unfavorable exchange rates.



In 2012, JetBlue TrueBlue launched TrueBlue Mosaic--the first status program for its most frequent flyers. The program does not refer to Mosaic as an elite program but rather a "badge" of loyalty. Members can qualify for the additional benefits in two ways: fly a minimum of 30 one-way flights with JetBlue and earn a minimum of 12,000 base points in a calendar year or earn 15,000 base points in a calendar year.

Members who qualify for Mosaic receive several extra benefits: Bonus points (an additional three points per dollar spent on JetBlue flights), early boarding, Even More Speed access to expedited airport security lanes for the member and traveling companions, a second checked bag for free and a dedicated customer service line. Members can also redeem points for Even More Space seats.

There is currently only one elite status tier and members will need to earn a certain number of points regardless of the number of flights flown. Because points are earned according to revenue spent, members are essentially required to meet spending thresholds of $5,000 on base fares (15,000 points) or $4,000 (12,000 points) on base fares when flying 30 one-way flights. Mosaic members who qualified for Mosaic in 2012 received six Even More Space seat upgrades as an introductory gift, valid for travel through Dec. 31, 2013. Members who qualify for Mosaic in 2013 will receive a 15,000 point bonus immediately upon qualification.



Members can buy points starting at 1,000 points for $37.63. Transferring points to other members is allowed starting at 1,000 points for $12.50. Points don't expire as long as you earn points by flying JetBlue or using the JetBlue American Express card once every 12 months.

Awards are transferable to anyone. Missing point requests can be made online within 90 days of your flight.

After an award has been booked, you can change or cancel the ticket and request your points to be redeposited for a $100 change and cancellation fee. All passengers receive one free checked bag and a second bag is $40.



You can call customer service 24 hours a day, seven days a week but the service center for booking reservations is the same as for award tickets. There is no dedicated TrueBlue call center and you can press 2 for questions about the TrueBlue program when calling the general reservation line. When we called, it took about seven minutes to be connected with a customer service representative. At least the hold music was better than most. The person we spoke to was upbeat and knowledgeable about the program and asked if we wanted to sign up for the TrueBlue American Express card before we ended our call. You can also email questions via an online form.

Award reservations booked over the phone incur a $20 fee. And you'll miss out on earning double points for online booking, so call if you have questions or need to change your ticket, but make the original reservation online.



JetBlue TrueBlue members can redeem points for flights online and buy, gift, transfer and request missing points via the website. The award booking search tool will show you the lowest points price over a seven-day period and you can scroll to see the previous or next week.

JetBlue sends out a monthly account e-statement to active members. JetBlue also has an online TrueBlue community where members can connect with other members and share their questions and experiences. JetBlue is also active on Twitter and Facebook and maintain a YouTube channel and online blog.

As a revenue-based program, there are no blackout dates for award tickets and if a seat is available, you can book it with points, although award seats on high demand routes during peak travel times will require more points. The program launched an elite program last year to recognize its most frequent flyers that offers benefits such as a 100 percent earning bonus, free second checked bag and priority treatment. The online booking bonus of double points is generous and High Five and Go Long bonuses help members who fly often earn additional bonus points. All passengers can check one bag for free.

All members can purchase Even More Space seats and receive priority boarding and more space, but these seats are not awarded free of charge to Mosaic members. Complimentary upgrades are not an elite status benefit although elite members can redeem points for an Even More Space seat.

Partnerships with American and Emirates allow members to earn points on international flights but members cannot redeem TrueBlue points for award flights on these airlines. Hawaiian Airlines is the only airline partner that allows flight redemptions. JetBlue has a limited route system and destinations for earning and redeeming points, but the airline does fly to international destinations in the Caribbean, Mexico, Central and South America. The program has been adding partners but it still has very few partners compared to other FFPs.

(800) 538-2583

JetBlue Airways
118-29 Queens Blvd
Forrest Hills. NY. 11375


  Earning Ability Award Choices Partnerships Elite-Level Rules & Conditions Service Support Online Services Overall Rating
6.50 6.50 6.00 6.00 7.50 8.00 8.00 6.93
5.05 5.5 3.6 3.25 5 5.45 6.5 4.90

(20 ratings)


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