Event News

On October 10, Starwood Preferred Guest reintroduced their popular Starwood Preferred Guest Credit Card by American Express. Some of the changes:

New cardmembers will get 10,000 bonus Starpoints with their first purchase

Members will now earn an additional Starpoint (two points per dollar spent) for eligible charges made with the card in all Starwood hotels worldwide as well as select Starwood retail outlets such as:

  • Bliss spas (online, in-store and catalog)

  • Westin at Home, The Sheraton Store and Four Points by Sheraton Store (where you can buy branded bed and bath products online), The W Store (online and retail)

    For cardmembers at the Preferred level who use their SPG AMEX card at Starwood hotels, they will earn a total of 4 Starpoints to the dollar and for elites, they will earn 5 points to the dollar.

    Cardmembers can earn Gold status in Starwood Preferred Guest by spending $30,000 or more in a calendar year. (Members who spent $30,000 or more on their card in 2006 will also be granted Gold status for 2007)

    The card fee will remain the same--first year free, and $30 thereafter.

    Starwood Preferred Guest also launched a Small Business Card linked to American Express's OPEN network. The Small Business card has the same core benefits as the consumer card and also offers the OPEN savings program of automatic discounts at companies used by small businesses (FedEx, AT&T, etc), an executive management report online tool to help small businesses manage their monthly expenses and the ability for owners to apply spending limits on linked employee cards.

    The card has been redesigned and is now a stunning ruby red. New members will receive the card when they are approved and existing members will receive the new card between Jan - March of 2007.


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