Press Room :: WebFlyer Demographics
WebFlyer got its start in 1987 when our parent company started to publish information online with Newsnet and CompuServe. When the consumer market expanded to make the Internet popular, we were there and originally launched WebFlyer early in 1995 with a redesigned and formal launch in mid-1996. Since then, it's grown in popularity and interest, currently gathering over 9 million hits a month.Much of the content for WebFlyer comes directly from the world's best source for frequent flyer information - Inside Flyer magazine. Consistent with our philosophy, we are growing original content for WebFlyer, but we still rely on the vast research resources of Inside Flyer to assist us.

WebFlyer Audience

  • Frequent travelers who belong to an average of 7.36 programs
  • 49% belong to 7 or more frequent traveler programs
  • They have an average of 393,046 miles in all frequent traveler programs
  • 25% have over 500,000 miles in all frequent traveler programs
  • Frequent travelers who average 18 trips a year
  • 33% take 20 or more trips a year
  • 50% are Business Travelers/50% are Leisure Travelers
  • They redeemed an average of 3.41 free travel awards last year
  • 73% have redeemed at least one free travel award last year

Individual Profile

  • 70% are male
  • 41% have a household income of $100,000 or more
  • 81% have a household income of $50,000 or more
  • 62% are 35 years old or older
  • 85% are 25-54 years old
  • 47% have some post-graduate education
  • 56% are married

Internet Profile

  • 66% refer people to
  • 49% have been visiting for 6 months or longer
  • 32% have been visiting for more than a year
  • 26% visit on a daily basis
  • 33% spend at least one hour on when they visit
  • 43% access the Internet from home/43% from work
  • 59% spend 5 or more hours online per week
  • 75% access the Internet with a high speed connection (56kbps or higher)


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